First off, stop calling it an idea. (might be just that, but in licencing efforts you don't want to call it that). Second, what do you mean time is of the essence? This already started sounding risky. With that said, I believe you have two options, assuming that you can spend the next quarter...
Have you tried attending local UX networking events and rubbing elbows? Websites like meetup.com are a good place to identify these events. Best of luck!
I use any resource at my disposal, but I think it comes down to a little formula that takes in these two data points: 1) what am I trying to build? 2) what are my strengths? Here's how it works. I basically calculate a "success probability outcome score" based on these two factors. Here are som...
None. There are two basic reasons to get business insurance. First, if you're making enough money that you're worth suing. That does not apply in this case. Second, if your clients require you to have insurance before accepting you as a vendor for certain services. Most large companies will r...
There are three questions here: - the strike price of the options - the market value of the company - how much those options are actually worth to the recipient 1. The strike price is the price people pay to exchange their options for shares. You can set any strike price you like: it's just a n...
As former CMO of Expedia I can tell you that being focused will trump any theoretical upside of having different names. To this day there's a struggle to build daylight in meaning between Hotels.com and Expedia's core hotel business - and there have literally been billions spent on trying to do t...
There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...
Interesting question - curious as to why you want to start this business if you have no IT background? Ultimately it depends if you're bootstrapping to start with or have a lot of capital to invest - broadly, unless you have a technical cofounder I'd say you have a fairly daunting task ahead of y...
Develop a strategy and a plan. Check out http://Fizzle.co - They have a 13 week ste-by-step guide.
Is it strictly a case of one or the other? Why couldn't you find part or full-time employment in an area that will develop your skill and dedicate the rest of your time to applying what you learn to building your startup slowly? Going full-tilt may be exciting but without savings, it can be diffi...