Hello, I have some experience with this from past companies and startups. I'm a current investor in 2 and have experience pitching. Email me whatever thoughts you have and I'll try to help. Humberto@unthink.me
I think my advice here (https://clarity.fm/questions/3426/how-do-i-put-in-place-a-business-strategy-for-a-new-vertical) also applies to this question. To create a brand story, focus less on the brand and more on the story of your ideal customer. What do they struggle with? What problem are they...
My assumption is that fast-food chains begin as restaurants in a single location. Then, if they're successful, they expand – with or without franchising. Honestly, I know next to nothing about running a business in the food industry. But I can help you with 1 important first step: creating you...
I would suggest the first question to ask is "what problem do I solve?" And of those people I solve problems for "who do I create the most value for?" In the non-profit world you need to add "How does my business help the non-profit run better and/or help the group the non-profit focuses on?" Fo...
Ensure your profile was compelling. Build a business page. Join related Google groups. Contribute to those conversations. Follow influencers in the space (sometimes they follow back, though the follow first strategy works better on Twitter). Write blog posts and share those on Google+ (and ot...
Hi! It seems like you're early on in regards to developing your idea still. (Not saying you haven't thought of it for a while) It appears that the idea might still need more refining. The hardest and most valuable things an entrepreneur can do early on is simplify the business and idea as much as...
The first and most important thing is to figure out where your customers are. I saw a question not too long ago that said they wanted to market to "middle aged women who are into fashion". Then you should spend all of your time on Pintrest! I've taught a lot of wedding professionals how to s...
Video is a great start to aligning all marketing efforts. Utilizing channel based marketing with proper video placement does two things for your brand: #1 it's evergreen content and lives on channels that matter (social, website, newsletters) #2 it's entertaining and provides value instantly. If ...
To play devil's advocate here, does the second company need to survive? Meaning mainly: is there a large enough potential for long-term gain to keep pushing on it? As entrepreneurs, it can be tempting to put a lot of irons in the fire in hopes one of them really takes off. It's understandable — ...
Creating an inclusive workplace environment that attracts and retains entry-level job seekers from various backgrounds requires a concerted effort and a commitment to diversity and inclusivity. Here are several strategies that companies can implement: Foster a Culture of Inclusion: Companies shou...