There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...
Answer with the truth. And perhaps follow their question up with a question such as "Why do you ask?" This serves 2 key purposes: 1. It helps you get to the root of what they are looking for / need / want. And regardless of whether you get that particular client's business or not - you gain v...
I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.
Great question! Many of my startup clients are in the technology space, which is very strong at the moment. Those who are able to support business shifts for Covid are doing well. Others in different verticals are having different challenges. Sounds like what you provide is a great opportunity to...
Raising money is a choice, if you can self funded until the concept is proven and you start getting traction, don't give up equity early on. In any round, you give up a piece of the pie, the longer you are able to self fund, the better the end result for you. You will be in strong position if y...
What you've already done is a great first step. Here are two additional ways you can improve conversion: A) Right now you have two options - Free - $ + pro features To get more people to select option two, you can add a third option. This third option is a 'dummy option', you won't be expecting...
First of all, focus on the product, rather than the technology. When it comes to product, you need to identify a real customer pain or problem that is being unaddressed. The best source of inspiration are problems that you face for which you cannot find a solution. To evaluate if this is a real...
It's not that Canadian VC's are risk adverse as much as they are not well positioned to invest at the seed stage where risk is highest. Canadian VC's used to enjoy a supply/demand imbalance where they could rely on being able to have a high chance to participate in a great Canadian company's rou...
Sorry to answer a question with a question, but why do you want to strengthen the relationship, rather than going your separate ways? A business partnership is similar to a marriage or other very intimate relationship. If you can't have open and honest communication, the relationship will suffer...
Without any more details only very general advice can be offered. But that general advice would be to build an 'MVP' (minimal viable product) and start testing it. Test it with yourself, then friends, then family, then strangers, then more strangers etc. You'll be making changes to it along the ...