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Carolyn's points are spot-on. Tactically speaking, I would suggest that you make contact with the recruiting partners at the top VCs. Greylock, a16z and others have partners specifically focused on helping their portfolio companies with recruiting. Cold calls and emails with a "I'm an entrepr...

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TL;DR; Yes it's bad, without understanding context. Doing this, or any other organization rule needs to be considered based on the culture of the company and the goals. It's dangerous to take this one action out of context as to Buffer's purpose in building their organization. Is it good? For ...

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It depends on many factors. Are they willing to do it as a convertible note? If you're early stage the debt will be a burden if you don't have revenues in short order to repay it. 20% is extremely high and if you can't repay in revenues it could bankrupt you. Investors outside the U.S. Are not ...

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If you have a marketing budget (even $5/day will elicit much more response than you'd expect), there's tremendous untapped opportunity for your niche. Based on the description in your question, I think Facebook advertising would be smart, targeted and provide the best ROI. Why? 1. It's simply ...

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Conversion at the page level is often impacted by who is showing up - and could be indicative of a mismatch between the ads you are running, the audience they attract, and the messaging on the landing page on arrival. You're also asking for both a phone number and an email address - while offeri...

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Create an investor list who have a history of investing in similar lines. It may lead to deep research. Reach out to them via mails/calls for an introductory call. I am sure someone might be interested in your product but patience is the key. I helped a similar client in the past with some back g...

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Start from the user: resident homeowner. * Are you looking for people who are in a specific context, doing a specific action? For instance if they install a new alarm system, are they are more likely to use your app * What do they read in general? * Where do they go for articles when they are in...

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I founded a VC fund and successfully backed over two dozen startup, seed and early stage ventures. There is a "new" type of security called a SAFE which allows you to raise money and to put off the valuation until the professionals come in on an A round. Failing that you can offer a simple propo...

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