Get this book: http://www.amazon.com/Selling-Local-Advertising-Insider-Secrets-ebook/dp/B00B5KPMRA/ref=sr_1_1?ie=UTF8&qid=1433335127&sr=8-1&keywords=advertising+claude+whitacre (not an affiliate link) I'm a sales trainer, but Claude has put everything together in this book already so why reinv...
Hello, The first step is to get the idea validated and opportunity assessed. It is important for an entrepreneur to invest time and energy in idea which has potential of getting transformed into sustainable business. I'd be happy to assist you move forward in your journey. Drop a message/schedul...
This Udemy course is the best introduction to lean startup marketing that I know of: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/ The content is very well explained in an engaging way with downloads, and screencasts which all help to show explicit examples o...
Where will traffic to the site come from? Do you have a target market identified? Beyond "people who need personal coaching services"? (Which is pretty non-specific to me) Do you know if they are willing to pay for your content? Just putting up a blog is not enough, for either case.
Revenue solves all problems. If you want me to be more technical, cash-flow.
Selling to HR departments is hard work + low income (compared to other approaches) + they can cut off your income any time. This is basically working a job. Lowest income + highest exposure to income loss. If you have a B2C product, sell to consumers, not businesses. Just setup a content site w...
My answer might seem a bit too simple, but anyway: why not put both - your direct number for people who prefer to first 'get to know you' before scheduling a consult, and the Clarity widget for people who already know what they want, and just need some quick advice. Just take into account that i...
A typical and ubiquitous problem faced by any small, medium business is breaking the status-quo. The problem often fails to get resolved due to the sales/number focused approach envisioned by the organization. As a matter of fact, deciding around future enhancement (s) requires a lucid understand...
So the bar patrons drive the value, right? If your fellow students start using the app (and start asking the guy at the door, "Can I pay the cover with XX app?"), then the bar owners will be the easy part. Focus your efforts on driving adoption. If you've already got 2 bars on the hook, then prin...
I've found talented data scientists in several other countries who do just as good as ones I've worked with in Silicon Valley. It is not a position one can automate away, of course - one needs to know more about the type of data that needs grooming and what types of skills best fit it (DSP vs ana...