I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channel...
1. Select Advertising Platform. 2. Define your Goals. 3. Research your Target Audience. 4. Do ALOT of Research. 5. Have a Pros & Cons Lists. 6. Get a group of people you can trust/rely on to comment their TRUTHFUL thoughts about your Advertisement. 7. Have a unique, fantastic, never been seen rel...
Start today. Do small spends every day. Test. Test. Test. Keep what works (produces profit).
If retention and monetization rates are healthy, and you want to focus on acquisition, I would go with the following: - Niche or vertical focused landing pages on your website, to build and grow a list of emails/phone numbers for your sales team. - An Adwords search campaign targeted at your co...
This is a very wide area to discuss and there is no magic bullet. You need to tailor it to the specific market/client.
Can you segment by the demographic markers for the prediabetic users and then co-relate to similar groups in the prediabetes iPhone population?
Yes! As this is filed under 'Marketing' I assume you mean to prospective clients and not within Clarity. Use Zoom or Google Meet (I don't like Teams). If you have more sophisticated needs that just presenting yourself/slides/screen then there are more sophisticated tools. If you are B2B and it'...
Essentially, you need to have clearer opt ins and make it very clear what you want to store and collect the users data for. So, as long as you can get people to opt in, you don't have a problem but if you can't it can affect everything dependent on the data you need.
I'll give you some generalized advice from what you've provided but first I need to explain some of the reasons why this is tough for anyone to answer... First, without knowing how many customers you already have it's tough to strategize a 100% increase. If you have 1 customer, it's different th...
Here's three tips: 1. Increase the value you provide more than the price. If you want to lift prices by 10%, give 20% more value. 2. Rename you products. This will remove the association with the legacy pricing. 3. Craft an awesome pricing communications strategy. I've had clients that have done ...