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Results for: Strategic Marketing


Yes, absolutely there are very different rules that you have to follow for healthcare products. It mostly boils down to what you are claiming, and what the 'class' of your product is as defined by the FDA. You have to go through an extensive process to get certain healthcare products approved b...

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It is always a good idea, but what you have to verify is that a product with a lower price will give the perception that it has a lower quality. If you want more advice, I am at your service.

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Well, if you really want people to pay you for ad placements, I recommend adding some value to them first - retweet them, add insightful comments to their blogs, share their content, promote their stuff. This also gives you an opportunity to gauge how your audience reacts to it, which gives you c...

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Answering this question efficiently requires being able to see how you are currently going about it, so that we can see what you may be doing wrong, and suggest corrections / additions. Feel free to send a link that we can check out. best, Lee

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Hi, I think there is a 20/80 rule that applies here too where 20% share is of the quality and great content while the rest is in how well you promote it. We've been doing that too and saw good share on our personal blog at Omnicore. One more tip that I can give is to bring in experts as the Eg...

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In our new book, Entrepreneur's Guide to The Lean Brand, Jeremiah Gardner and I tackle how relationships build passionate customers. In our view, products should fulfill a utility promise -- this functionality solves a that specific problem. But fulfilling the promise can only create 'satisfactio...

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Is there any sort of auditing or quality control for subtitle files added to your database? If you are able to review, edit, and 'certify' some premium subtitle files that might be a reason to go premium. You could offer one free premium subtitle download pack for every free user. What do you h...

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Very interesting concept. You need to understand the value proposition of your product to understand who is the stakeholder that you'll benefit the most. As I see it from your short description you will be obtaining lots of data from the end users (customers). This data is not really of interest ...

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Hi! I am owner of an ice crean chain with 45 stores in Chile. We have stores in shopping centers, streets and also karts that you can put in events and parks. The average cost margin of ice cream (depends on the amount of materials you use in producing the ice cream) is around 40%. This is ita...

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