I'd ask the customers you do have why they downloaded the app, what they were looking for when they found it, how they heard about it, what they like/don't like about it, and how they think you could reach more people. What pain are you solving, who experiences it the most, and how do you reach t...
The viral strategy needs to be a natural extension to the app that requires SMS - not sure you want to just use it for the sake of it being viral (seems forced). A perfect example of this is the Twist app. The app tells someone you are meeting with when you will arrive. When you set up a twist ...
1. First you need to establish who you are. Your identity. Then you need to create identity for cookies that you are making. What makes them so special? Is there something really different about them? Is it your grandmothers recipe that uses X and Y ingredients? 2. People need to know who you ar...
Pricing anything is a little bit of science and art. It really depends on what you are selling. You'll be looking at cost plus or value pricing. If you're selling goods in a highly competitive market, you're stuck with pricing to beat competitors and product differentiation. If you're selling a s...
Discounts or free service incentives are just part of the equation. You first need to capture your prospects attention with a value driven initiative. Ideally you want to build a level of trust and authority with that prospect through multiple touch points. By focusing on adding value first, you ...
Why not outsource it? An easy search on upwork or fiver could find you the people you need to get your wikipedia campaign done. In the end it will only cost a fraction compared to an entire affiliate program.
I've been in the picture messaging space for a while now with my apps Lutebox (voted one of London's top ten most loved apps) and now Click Messenger. I've written a few articles about the space including a recent post about the Future of Mobile Messaging. Snapchat started out as an app called P...
Place your program on JVZoo or another affiliate marketing platform and pay an affiliate fee to the marketers for promoting your program. Give away a lot of free but valuable content to your online sphere of influence through twitter, linkedin, G+, FB, etc. If you would like to schedule a free ...
Mark O'Brien wrote a great easy read on this exact topic, it's called "A Website that Works" - http://www.newfangled.com/a_website_that_works This is the philosophy that Newfangled is built upon, so let me know if you're ever interested in partnering with us for consulting or development. Good ...
It really comes down to 2 major buckets. 1) CONTENT / INBOUND MARKETING Some people consider this option free, but it's not. Time is money, and it requires an major investment to do it right. The options are: - Company blog - Guest post on other blogs - Engage on social media (Facebook, Twit...