I lived in the US for 28 years before returning to Russia. My name is not easy for Americans to pronounce (anything outside of the Anglo-Saxon standard names seems to fit that category). Short version of Stanislov is Stas, so I went with that for them, but I never would change my name. Take pride...
I have been involved in several multimillion B2B businesses that relied on leads to make sales. The solution is simple, but hard at the same time: you should do this inhouse. Nobody knows your business better than you do. You understand your USPs and the added value that your services can bring t...
Facebook ads are heavily influenced by your 'keywords'. For every ad you identify and carefully implement key words and and also pinpoint where (as in geographical location) you're targeting.
Hello! My name is Humberto, I'm the co-founder of Unthink Digital Marketing (www.Unthink.me) in short - yes you can build whatever you want if you have all the capabilities necessary to do so. Programming through a skilled engineer can be and do wonders. If you have an idea for an app and are e...
Enterprise companies approach sales for B2B a little different. There's a (1) structure and there's (2) talent. They can scale just because they can but they are also very wary of focusing their resources to the right people. On the other hand, companies who are at SME stage may need more effor...
One of the biggest challenges for new or growing brands when approaching multi brands (whether on or offline) is convincing the retailer of the following: a) You can delivery the product as promised b) It will sell and do so at an acceptable margin c) That you can find a way to cover them if b) f...
Use Facebook insight. There is a feature in facebook that you can use to identify your potential customer and i'm revealing you a simple trick. Choose a 'public figure' of your niche: as an example if you are a personal trainer you can choose a very known name, then go to facebook insight, in t...
The answer is: it depends. Noone can really give you a 100% accuracy answer. Marketing is all about experimentation, people surveyed different checkout pages and every industry seems to find different results - mainly because their audiences differ. (Age groups, etc) With email, it's much of t...
Use the social media. Run an add on Facebook and Instagram. It is not expensive at all, you can address geographies that you want. Emphasize how your product differs comparing to others. Show clearly how customer can benefit on them.
Marketing to large companies is a team sport. You cannot expect to just target the decision maker and convert them. You need to really understand how enterprises make purchase decisions and also that you have diverse groups of stakeholders, from the end users, to IT, to Finance to Purchasing to t...