If you're asking for templates, with no offense, maybe you shouldn't be creating a strategy...?
I guess it will really depend based on your target audience and how you can make yourself stand out. In all cases you can try with the following: 1. PR Focus on getting publicity from blogs and online media sites. This will help you a lot when it comes to user acquisition (your target is alread...
If there are any general similarities or common ground between the two target markets you can accomplish this goal with a single blog using target market-specific keywords and category names. I have a client who is in the home improvement industry, installing replacement roofs, siding, windows, d...
You can split in 2 strategies long term and short term. Short term you need ads. Ads via Google work because you get immediate response, trouble is if your not well acquainted with SEM you may overspend do to the lack of bad landing pages, unuseful keywords and just low conversion rates. But i...
Before you go around announcing your brand name, PLEASE go register the corresponding domain name, WeldedWhatnots.com, which I see remains available for $10 or so. You can probably find a coupon online to buy it for a dollar. Otherwise you're a sitting duck, and it's only a matter of time befor...
I have a business that operates in this space and it can be tricky because of the dynamics. That said, not knowing anything about the sector, size or scope of your business and the question it makes this hard to answer. It's generally accepted that the greatest example of a 2 sided market is th...
Baby goods and services are growing quite rapidly with owlets raising $24 million for their series B and with Momni the caresharing platform taking off both in Utah.
I hate to say this.. But both! When getting the ball rolling on a start-up, you want to attack all possible marketing outlets. Now, if budget is the bottleneck then I would consider running some analysis on your target audience and see if your users for your service will most likely be using Goog...
Multilevel Marketing (MLM) is also referred to as referral marketing or a pyramid marketing structure. When you work with an MLM, you have two options to receive commissions. The first is similar to an affiliate marketer, where you sell the company's products (or services) to others, receiving ...
While you can be successful doing business online without SEO--or even a website for that matter--there will always be limits to what you can achieve. SEO is nothing more than the act of marketing your website so searchers can find you. Today's SEO encompass many other aspects of digital marketin...