I never even thought about that question. I wonder what other people have to say about it. What app do you use on your phone to calculate discounts in stores? I understand that to find out the original cost you need to multiply the price at a discount by the percentage plus 1?
I would use social. Since you know your potential users are spending a lot of time on their mobile devices and you need to get them to pay attention to their computer, I would market to them through social. Target the social channels that your target market would be frequenting. Don't be afraid t...
I’ll take it as a given you are operating a “brick & mortar” construction (equipment rental) business and with this, allow me to propose a few “flexible” marketing moves, you may consider (online or offline): 1. PUBLICITY/PUBLIC RELATIONS - Online or social media write-ups; Offline publication w...
The typical consultant answer is 'test it' but there are some good places to start. People generally start checking email when they show up to work (yes that includes personal). Sending around 8:30AM will give you a good shot of being at the top of their inbox then. Another good time is before ...
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...
I echo the answers already given - but add that the skills in most short supply today are an understanding of data and analytics and how to tie these into the customer journey. Educate yourself using Avinask Kaushik's blog and newsletter. He wrote this blog post and it's invaluable as a starter...
Have you checked out http://www.leaddyno.com/ They integrate with stripe. But I'd need know what kind of business you have. Ecommerce? SaaS? Marketplace? Majority charge a relatively high monthly fee so if you think you'd use it often might be worth just paying a dev a few hundred bucks to buil...
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is ...
I've led Marketing as VP/Marketing or CMO for multiple firms and have been tasked with gaining paid subscriber. Some of the best advice I've found comes from a great book called "Traction" by Gabriel Weinberg and Justin Mares. The entire book is dedicated to answering your question in detail - an...
As far as targeting a single high school, I don't know. But, in terms of platforms this audience uses, Tumbler, Instagram, Snap Chat & Vine would be good targets.