Hello, you have a very interesting product in an interesting and growing industry. Anything with automated HR solutions is probably a good venture right now. There is a client of ours actually, www.BetaBulls.com who has specialized in automated Human Resources software (SaaS) as a CTO for other c...
The answer -> http://textrhino.tumblr.com/post/19492822693/apportioning-equity-how-we-answer-the-age-old
I am not a lawyer or an attorney and this is not "professional advice." Hire an accountant who is familiar with licensing. Stay away from the franchising route if you can: it's expensive, the lawyers are expensive, and you are open to attack from inside and out (franchisees and customers). I w...
A few thoughts... First, there is a 20k adgroup limit per campaign. Second, going in you should assume that 80% of your long tail keywords will not get any impressions. That being said, this is a common strategy with several different ways to execute on it... 1. The rule of thumb when buildin...
I would first establish my daily goals, but most importantly, I would look at myself and ask what I am doing to change my habits. I remember back in the days when i got up in the morning. After breakfast i sat down and procrastinated the whole day, scrolling at my phone. I changed that to writing...
Paid advertising on social media, particularly Twitter, Facebook and LinkedIn can be highly targeted and so I am sure you could find relevant keywords and topics to target using those platforms. Depending on where you are in the world, look for events on meetup.com and/or Yelp. There are almost ...
For 50+, Facebook is a great platform, as you mentioned. Another one that still does well with 50+ is print, either in your daily newspaper, or magazines. It would depend on the behavioral targeting you're looking for, but print readers are typically 50+ and more affluent.
Are you already submitting your content to social bookmarking sites like Reddit and StumbleUpon? Those sites are great for gaining early traction. As soon as possible, start making a serious effort to convert visitors to subscribers so that you can rely less on social bookmarking sites. Make a l...
I work extensively in the healthcare market. In particular I have quite a bit of experience marketing to MDs and other healthcare providers. And in my experience - that audience is not likely to be reached via social media. Medical professionals (particularly MDs) are mainly offline. Online bus...
For conducting market research across the Middle East and North Africa keep the following tips in mind: 1. Be clear on your business objectives for research: Fully understand what decisions or changes you want to be able to make to your business as a result of the research at the project briefi...