If you have something that outperforms SEO or PPC for generating sales, then you have something special on your hands. SEO, Email Marketing, and Paid Search generally dominate online marketing as it relates to driving sales. This is true across most, but not all verticals. It is generally the c...
Hey, I'm a conversion optimization consultant so I can offer some help here. Whether a conversion rate is "good" or not is a relative measure. If you run a test and get it to 35% from 26%, that's good! If if go from 26% to 10%, then you know you could be doing better. Comparing your conversion r...
What I'm going to offer something that is a bit tricky and you need to use it with a lot of caution. It will also require some development. One of the ways of growing fast and get additional users is by having current/ new subscribers to send their contact list a notification that they have joine...
Find a business similar to the one you wish to open. Speak to the owner and make a wholesale pricing agreement. ie: he gives you a discount and produces work for you that you provide to your client. Go find customers and sell the services. If you can sell enough services for it to make sense t...
The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive tho...
Hi There, Your question is related to a very popular topic which is email list building. This is an area where maximum marketers strugle at the start. It is because building a big and responsive email list is not straight forward. Customers are getting skeptic every day. They take maximum 5 s...
Go to your Tech Transfer office and talk to them about what other technologies in a similar space have been spun out, who is involved in each company from the university and outside. Find out those faculty, entrepreneurs and investors and talk to them. They will know who is most interested in wo...
"Right action, right time" Eric Ries The key is to invest in the parts of the product that need that attention. In the early parts of a startup (MVP) then it's all about building something to put in front of users. As that scales, then you can spend some time paying down the technical debt by ...
I agree with Joseph: an objective assessment from a professional will provide the balanced insight you're looking for. You can accomplish that very inexpensively with a Clarity call ... or a couple of calls to different experts. Here are some of the things we'd want to know (and which you can as...
If you're asking about processing point-of-sale payments, have you considered using the smart phone tools available from Square, PayPal or QuickBooks? You don't need to have a formal business entity structure to use these. A sole proprietorship is a viable business model to conduct some sales a...