Unfortunately, there is no best way. It all varies by your goals, the funnel required to get people to the conversion and the value of each attribution. This type of modeling takes time to establish and generally will only come through experience of analyzing the data of visitors going through th...
Dan has given you some excellent advice. On the low-level, purely mechanical front, send your pitch via some tracked service like FedEx or UPS, for two reasons. 1. Nobody is going to throw one away without opening it. 2. When a road-blocking gatekeeper rolls you to a stop, just say: "Could I sp...
I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
I don't have any tools or articles off the top of my head, but I can share some tips on evaluating decisions like this. I think there are two key questions to answer when evaluating investment decisions like this. First, what is my outcome I hope to get? Secondly, are there any objective metri...
Are you tracking when you sell them and the value of them? What kind of POS system are you using?
Great question! This is a similar issue all enterprise-focused companies face, which I've experienced many times. I'd recommend creating content that leverages your experience: 1. Create detailed case studies about each of your large projects, featuring the customers branding clearly. Seek permi...
First make sure you are vetting your advisor as much as he/she is vetting you. I would have a personal conversation with other teams that the advisor has worked with in the past. Get to a level of granularity on what worked and what did not. You don't disclose terms here which I appreciate b...
I believe Quickbooks can do everything for you. Not 100% sure, but I would look into that.
I'd recommend first reading Aaron Ross' - Predictable Revenue before choosing your CRM system. Flexible and complete solutions I'd recommend Nutshell Hubspot CRM + Sidekick Feel free to contact me for a quick chat about it. Thanks David