If I had to pick a single efficient and affordable way of getting in front of a targeted audience I would have to recommend Facebook in-stream ads. You control the budget, the target group and the message and they are, right now, offering the highest conversion rates for mobile apps. Keep in mind...
Have you considered using https://appsocial.ly ? They can really help increase downloads and sharing right within the mobile experience. [Disclaimer: I mentor this team through 500Startups.]
Google could be a good place to start searching for the information (s). Just be careful about the authenticity of the data that pick for your business plan. One way to ensure authenticity is to pick data published by established brands. However, given my experience working with plethora startu...
I think push vs in-app are two different things, like email and telephone call. Push reaches people who are not using your app, but require OS-level permission. In-app gives you much more flexibility but they only reach people who are using your app (obviously!). As to whether in-house or extern...
Depends. How much do you really need to build out your app? If you don't need investor money, better to avoid it. And how will you disrupt the space? I don't think there are any shortcuts to organizing.
YOU ARE ASKING THE WRONG DAMN QUESTION.... Who cares if anyone here thinks you can make it. Do you think you can make it? More importantly -- do you have the guts to create something that is memorable in a space that has seen enough start-ups angling for consumer attention. Fair enough?
You're facing an uphill battle. Angels and Seed Funds see a new app every hour of the day. Same goes for incubators and accelerators. No one will invest cold because there is no way to protect it. There's nothing patentable. You'll have to show rapid user adoption. If you can hit 10-20k users wit...
In your landing you tell the problem(s) your app solves. Make them feel the pain and tell them that signing up will heal it. So don't talk about "our app does this and that", but "do you have this problem? We have the solution"
If you assume all other things are equal, why market? Traditional marketing is becoming more and more ineffective. "Strong marketing" is growth hacking. No question about it. So if what you heard referred to growth hacking, yes I agree. If they meant - spend more in exposure and cross your fin...
I believe that you can better learn from a real world example, this link will help you in that and you will surely gain valuable insights: https://www.investopedia.com/articles/investing/103015/how-does-paribus-work-and-make-money.asp Besides if you do have any questions give me a call: https://c...