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Results for: B2B

Do not consider this as a fixed and rigid decision. Consider this more like an opportunity to realize that you should test your pricing strategy as early as possible or at least now. Every pricing strategy you choose does work, the question is can you find your optimum? In your position, I'd re...

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It's not foolish, but it's going to be extremely hard to pull it off. I would consider starting with a beta program so you can have some paid clients to pay for the company's expenses. After you have some traction, you can raise a seed round.

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I think the closest I know of to what you're describing is Influitive. Influitive is SaaS software for advocate engagement, including discussion forums. They have a widget that can extend their experience into your app or website.

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Selling to enterprise customers is about demonstrating value while reducing risk. You will need to show irrefutable proof that your solution will address a pain - ideally, one that is both urgent and important (Eisenhower matrix/Covey). The best way is to point to tangible examples of where you h...

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There is no valuation until you sell something. An idea or a company is only worth what its sales are. Once you have your initials sales, sales strategy and forecasting length (ie 9 months from first customer lead to close) then you have a formula for valuation. Valuation for start-ups is gene...

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As the owner of a web development firm, I am always inventing our own digital products and services. Any service that is web-based and accessible to mobile devices work as long as they solve a business need. The digital products I wish would exist are: 1. Home building services including videos ...

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There are no real "hacks" to reaching customers. It's just a bunch of hard work -- in 4 real steps: 1. Strategy -- identify what makes you unique / how you drive unique value to that "dream client" 2. Process -- put in place the steps to email / call / connect with them 3. Tools -- use smart to...

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B2C marketing means "Business to Consumer". This is a mode of business where we direct target the consumer of product or services we offer, e.g. FMCG products, Garments and apparels, Fashion and style products, Mobile phone networks etc. In B2C marketing we actually target the mass or a single o...

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I don't know about 100, but my very first three clients came through thought leadership articles. I believe that referrals and SEO kicked in after that for a good mix of sources.

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