The best way to get leads for a B2B solution is to do prospecting research online. What should you look for? Very depends on your type and stage of business. Assuming you are completely new here are some questions that would get you started: 1) What problem are the business you are looking fo...
There are a few ways that you can sell to b2b customers on the same website. One way is to create separate sales pages for b2b customers and make sure that your sales copy is tailored specifically for them. You can also use lead capture forms or email opt-in forms to collect contact information ...
I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
Agreed with Sergio: you probably want to stay away from this one. We get branded by those we hang around. And if you're hanging around financially troubled firms, you'll get branded that way. And what happens to them rubs off on you. They go bankrupt, you were somehow involved...you must be at l...
Without a dedicated advertising budget, you're going to have to put in a lot of man hours with guerrilla marketing at first. I would create a quick 5-10 slide PDF highlighting the benefits of the service and the real value to your clients. This can be at the ready as a followup to actual conver...
I have been involved in several multimillion B2B businesses that relied on leads to make sales. The solution is simple, but hard at the same time: you should do this inhouse. Nobody knows your business better than you do. You understand your USPs and the added value that your services can bring t...
Social media is very useful for B2B SaaS companies. The level of targeting on places such as Twitter and Facebook are very useful to hit the right people/companies. LinkedIn is also another useful tool for B2B Advertising. On Twitter/Facebook, you can potentially target users of your SAAS, or c...
The answer really depends on who you are targeting. I am assuming here that it is primarily SMEs in which case I would probably focus on sales and productivity tools. There are a number of tools like Pipedrive (Sales CRM) and Trello (List organizer) that I cannot live without. Whatever you devel...
It's really simple arithmetic. If you pay your sellers to close deals and they make, say $200k, why would you want them to spend time doing what you can hire someone for $60k to do? I've used the outside "appointment setter" companies. They usually charge roughly $700 per appointment. So, do ...
Try local Meetups and local chapters of Startup Grind and Founder Institute. Many of the ones I attend here in Orange County start with pitches from the floor, and there are often several events a week. Bear in mind that all investors are looking to eliminate the following so make sure you addr...