Hello! I want to ensure that I understand the question. Are agents having to call customers back in order to resolve their issues or concerns? If so, I would ask how well-versed are the agents in the business/product? Do you have a knowledge base or ongoing training to help the agents to stay on ...
Treat the event like a lean startup landing page. Get people to sign up for a "waiting list" to use your service. Have one or two easily accessible ipads on the side of your booth nearest the walkway, so that people can easily sign up. The ipads should have a nice landing page on it that shows s...
You're going to want a comprehensive marketing strategy that determines where your likely customers spend their time online and you'll want to focus on one to two channels that you will work to their maximum benefit until you feel they are saturated. You probably also want to think about enabling...
If you haven't already have a co-host organization or have sponsor that adds to the guest list to grow both networks. Engage a charity to co-host that would benefit in some way plus you reach their audience. Put referral program in place - bring a friend get something in exchange.
It's certainly been an effective tactic and I'd caution you that I don't think the examples you use are counting these people as customers per se but more as trying to solve issues related to two-sided marketplaces. These businesses are trying to prove their worth as effective lead-gen tools fo...
How many new clients and what types of clients (individual, business)? Local? Here is a pick list of strategies I know work: If he has a large, satisfied base, use them for referrals and to get their friends to seminars that he hosts. He could partner with a stock brokerage firm (they usually don...
The first question I have is why would anybody pay for something they can get for free... Unless the free "whatever" is so difficult to get and free ends up being a lot of money (ie time). If you have a value proposition to take away the pain, then that's a start. Once you have established val...