Hello Aidan. I was recently featured on a panel at General Assembly for an audience looking to make a career shift towards product management. In 2014 I moved from a marketing / user engagement role at a software startup to product management. The transition is still fresh in my mind. Based on ...
Hello! I'm the co-founder and brand strategist of Motto, a brand strategy and design firm. We help companies launch, grow and reinvent their brands and build CMS, responsive websites using ExpressionEngine and Wordpress for our clients. I'm wondering if you could provide a bit more detail for me ...
"Just" a startup? Most technical and design talent are more attracted to startup opportunities than working for big companies. So the issue is not that you're a startup, the issues are around how you make yourself the most attractive startup to the talent you're trying to recruit. The best way...
Apple will allow a developer to register 100 UDID devices per 12 month cycle to test via TestFlight or HockeyApp. Having started with TestFlight, I would really encourage you NOT to use it, and go directly to HockeyApp. HockeyApp is a much better product. There is also enterprise distribution ...
If there are any general similarities or common ground between the two target markets you can accomplish this goal with a single blog using target market-specific keywords and category names. I have a client who is in the home improvement industry, installing replacement roofs, siding, windows, d...
1. If you're looking for programming companies (companies that create mobile apps), I can refer you to 2-3 such companies. 2. If you're looking for someone to help you manage the project with the programming company, I can connect you with someone. *** I strongly advise that you sign a service p...
Hi. good questions. Answers: 1. Yes and No - it depends on what you're developing. If it is a cyber product or software, then investors would (usually) expect you to have in-house developers (meaning programmers which are part of the core team). If it's a website that offers services or an app,...
There are many forums and places where Amazon sellers congregate online, if you can find where these audiences congregate then this could be a way to approach them. If you have found niches is there any reason you wouldn't want to develop an online presence yourself? Platforms such as Amazon, e...
Hi! First of all i recommend to pitch your product to a community that represents your market , then give them free access to basic features that will complete most common scenarios and create premium features that will convert happy customers to paid users. I'd be happy to talk further with yo...
I would say this from my personal experience. First right to popularise your domain name. Here are the top 12 tips they've shared that you have to consider when fundraising for your social enterprise. 1. DON’T ACCEPT EVERY CHECK YOU’RE OFFERED. When you’re running a cash-strapped business, it ca...