I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
I recommend you tio develop a Balanced Score Card simplified version. It is one of the best tools for Strategy development and Focus on Excelent execution. It can be combined with other tool line SWOT analysis and Projects Perfect Execution. For more details please contact.
If you're willing to simply get by while you work on your dream, look for an opportunity to get paid to work on that dream. Look around. There are jobs that are incredibly boring and even afford the chance to read while you're on the job. That would be a great time for research, catching up on e...
A private equity company can offer any combo of preferred shares, warrants, options, or convertible note. They are like any other investor and can pick and choose, especially if they think you may be desperate for money. If you have more breathing room, and your deal is solid, consider shopping...
I think it makes total sense. If you provide some standard dashboards with number of messages over time and similar, you can get everybody started. And it will give you a platform to interact with the subscribers. In my view, that is the cheapest and most low-risk way of developing it - to work w...
It may be your messaging. Do you have current clients? If so, ask them what they like about working with you. That is the message you should use to go to the market. I have several clients where I gave them that challenge, go ask your best clients why they work with you. When they heard the me...
1) Change bank 2) Stop doing money laundering or giving them suspicions of doing so by avoiding excessive cash deposits/withdrawals or having periods of large movement and then no movement (these are triggers) 3) Have a good relation with your banker 4) If they ask you for nature of your business...
When the cost to acquire each additional paid user: -is less than the prior user you are in viral growth. -is equal to the prior user you are growing. -is more that the prior user than you are starting to reach maturity (but possibly not there yet). -is equal to what you are willing to pay then...
The best way to go--by far-- is to use a Grunt Fund. A Grunt Fund is a dynamic equity split model designed to provide a perfectly fair equity split for founders of bootstrapped companies. It will tell you exactly how much you and your partner and later partners and employees deserve. It's based o...
Quick summary answer: You must promote this using direct mail to businesses who are in the right geographic region to take advantage. Buy or rent lists from: Chamber of commerce, local business association, local council rates payers etc. Also find organizations that have mailing lists and agre...