Hi, Although I've helped many SaaS startups, your question is a bit too general to give an educated answer, because it really depends on the type of service you are providing, the niche' you're targeting, the clientele, country, etc. For example, launching a SaaS product for B2B isn't the same a...
Of course and have in the past.. With FB's Open graph search you can laser target buyers and weed out tire kickers.. This is a no brainer :)
No one can give you a legitimate answer to this question. First, while you have pre-qualified your leads somewhat they are not qualified yet. You and I have no idea whether they still need services like what you offer, or are open to talking about another supplier if they are. Second, not all p...
Hi, Great question and one many people struggle with and part of the reason people get frustrated or afraid to invest in online marketing. They have a great product or service but (a) don't know how to find their exact target audience who has money and (b) how to monetize it or generate leads t...
Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...
I am really excited by this space, not just at the consumer level with Calm and Headspace, but also at the enterprise level with startups like Ginger and Modern Health. If you're looking to scale customer or client acquisition, I'd suggest the following: 1) Content Marketing — I would take your ...
For pure B2B, nothing beats the free and fee offerings at http://www.marketingprofs.com/
I would rather work 80 hours per week on a project I was passionate about than 40 hours a week on a project I didn't care about. You're right, there is no "right answer". You have to know what will get you out of bed each morning and excited to tackle new problems and challenges.
You're going to want a comprehensive marketing strategy that determines where your likely customers spend their time online and you'll want to focus on one to two channels that you will work to their maximum benefit until you feel they are saturated. You probably also want to think about enabling...
I have been away with a bad leg. And I don't agree with the answers so far (sorry). So to begin with, what resources do you have? Other people, time, money? These play a role in your choices and the reach you can achieve. If no one knows you exist, you won't get any customers, will you? It all c...