There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture leads. I would also try Google AdWords, but I can see that being costly. Facebook intere...
Mike, I am assuming you'd have gained significant insights on the probable demand for your application. If I build, they will come could be a fatal proposition to presume. I am telling this, both, after having worked with numerous entrepreneurs as an independent consultant to working with startu...
It's not unusual at all. If you do outsource, try and make sure you have a project lead that you can trust. Once revenues get up to a certain point they might want to see the project through and come on board full time OR they will have enough pride in their work to make sure a proper transition ...
Well, lets work backwards: Structure is pretty simple: 4 year vest, 1 year cliff, for a percentage of the company that will match their commitment and unique contribution to the success of the venture. Running it by them is pretty simple: Tell everyone you can about the problem, the assumption...
My suggestion would be to connect (face to face if possible, Skype otherwise) with a couple from each category of users quickly (and multiple genres if that is an important category for differentiation) and then look to work towards the MVP,before getting more feedback (and ideally sales). Impor...
I have quite a bit of experience with this. My advice is to create a plug in tool that can be licensed not just in the entertainment vertical but other similar verticals. That's one key way to develop clients that will never leave you because it will be part of their business. Then as a business...
An automated system could easily accomplish this. Human call centers would be slow and costly for something like this, if I understand correctly. I can think of a way of testing this idea without building any technology. You can setup a toll free number with extensions for each driver's cell pho...
The only way that I can think of is to get a legal adviser on the management/board team and give them an equity stake in the company. Long-term, it's likely to cost you more in real terms though.
I work with a lot of startups as an advisor or thru 500S. Figure out what the biggest value offering for your idea is, create the simplest product that only achieves that big value and nothing else (if this means you don't write code, then great). Get out into the real world and start actually ch...