You have two questions. One is how to actually establish a price or pricing plans, the other are tactics most useful after pricing has been established. I think Laura provides some great tactics around pricing but as I read her answer, I think it addresses the tactics part less than the pricing...
STOP!!! DON'T DO IT. GO GET A REAL JOB!! PLEASE! You don't plan to be a consultant. You become a consultant because the experience and wisdom you have is so obvious that those around you are eager to pay you for your insight. It's a calling -- not a job. Giving your "business advice" to a st...
Hi - I work in HR and have lots of experience designing and implementing commission schemes for a range of sales roles. Happy to support with some more information - to determine the best commission structure you need to be clear on what behaviour or result you want to motivate, and also take i...
Do in-depth competition research. Find people doing exactly what you do and call/email and ask for pricing. Make sure you have exact specs for the "job" mapped out and use the same exact details for everyone you call. If you can't find anyone at all who does what you want to do you should dig d...
Do not consider this as a fixed and rigid decision. Consider this more like an opportunity to realize that you should test your pricing strategy as early as possible or at least now. Every pricing strategy you choose does work, the question is can you find your optimum? In your position, I'd re...
There are numerous possibilities. What was the original strategy outlined in your business model? Before even considering pricing you should understand that you need a value proposition. You also need to target a market segment with whom you are going to develop relationships. You also should b...
I think at this stage there are a couple things to research 1) your audience and their behavior in trying new things 2) Test it out... it's really hard to tell unless you try it and see what works. Most companies are using the freemium approach only cuz it makes sense with their product/service b...
Hi, I understand that it feels that it makes no sense, but you are right that it feels right in some way. I actually wrote about this, How is SaaS different from MRR? People get confused a lot about it and think they can adapt monetization strategy to the model. Please read https://medium.com/@JD...
Great question - my firm builds and helps migrate/support dozens of mobile apps each year. There are several questions that need to be answered before a reliable estimate can be given. For example, are you strictly seeking a native mobile app? If so, which platforms? Will the mobile apps shar...
I'm concerned that I don't see a back end to your funnel here. Looks like you only have small, medium, and large of one service. Rather than concentrating on discounts and discounting methodology, why don't you look at Cost of Customer Acquisition? If you knew that number, you'd know what you h...