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The other answers are good, and here is one practical approach to handling this. First, the accounting capitalization (10m x $0.001 = $10k) is really irrelevant. In fact, we went for 10m x $0.0001 = $1k. Whatever you pick, your company after formation will show $X of assets (the cash in the back)...

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Great situation you have found yourself in! Good for you! What your friends are doing and putting you through is common. When I have given out shares I calculate several things: 1. time they will be involved in the company. 2. the value they provide in the scalability of the business - not th...

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The marketing strategy should include identifying filmmakers and where they are so that you can make them aware of the app. This could include attending film festivals, looking at online film related groups and identifying ways to share the details and offer product presentations. For example, I ...

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The tax rules will vary depending on what country you want to incorporate and where you will operate your business. The type of entity you select will also impact this answer. If you are looking to form a corporation in the United States, then startup costs incurred prior to forming the corpora...

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Hello, my name is Humberto Valle and I focus on growth strategy and marketing for companies around the world, i run an all inclusive digital marketing platform with a team out of Arizona. Here is my feedback: This is not an ideal situation you want to be in. Just as with crowdfunding campaigns ...

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This is a typical problem with any start-up, i.e. intention to trade everything for equity. I am assuming that you're trying to trade equity for cash. In that case I would suggest you to look out for individuals with diversified skills and competencies. The reason being, less the number of indivi...

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It depends on a few factors. I would say that it's the investors that value your company, not you. Until there's a (first) funding event, valuation is a theoretical thing. A bit like real estate, your home is worth what the offer comes at. That said, it depends on the potential of the idea, t...

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A good advisor can help a startup in various ways. Here I describe what I do: I work quite a bit with pre-angel/pre-seed/pre-accelerator US-based tech startups (or sometimes even executives/scientists/technologists in corporate jobs toying with a startup idea that they'd consider leaving their ...

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Surround yourself with people who have done it before. Not consultants, not coaches, people who have walked the path you are embarking on. The good news is that the startup community is the most helpful business community of any industry, by miles. I'd be happy to do a call to help you figur...

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