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First of all, you have to figure out what type of investors usually invest in such startups. What I mean by that, is what is the profile you sould be looking for. Then you should earn their trust and respect (there are many ways to earn such qualities). Finally, you state clearly what your compan...

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I haven't seen a deal structured this way. Usually they get 6-10% equity I exchange for some small amount of money ( ~ $25k ) and tons of mentorship. 15% for $20k seems high ( you are valuing your company at $133k ) but there might be more to it. Accelerators are great specially for unknown foun...

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Hi, I currently work at Idealab and the body of knowledge and level of support for entrepreneurs is outstanding. I worked at 3 start-ups prior to joining Idealab and feel like I've learned as much in the past year here as I did at any of the start-ups. Plus the people here truly want to help an...

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I've used UserTesting (and its service Peek), as well as other user behavior analysis tools like HotJar, Crazy Egg, etc. To answer your questions: 1. Do you use such services? If so, what do you choose? // I use them to either confirm or reject hypotheses I have about my product's/business' pe...

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Typical pre-seed (100-500k) is 5-15% Seed (500k-2M) is up to 25% And over depends. The "potential of the next FB...." is just that, a potential. Don't fight over equity early but make sure you never give up more than 15%, don't offer board seats too early and no "right of first refusal" or "ri...

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Hi First of all, the fact that you are talking about market validation is great. I've seen so many startups invest time and money, only to find that no one wants/needs their product, or that they only want a certain aspect of it (whilst the startup spent money developing a whole bunch of other f...

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you are on the right track mate, i have been working with apps for over 4 years, and only recently been working with paid advertising - there is a lot you can do for free marketing - just google it, and keep trying and learning - this is great learning tool for understanding the entire App marke...

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There are many things to consider, and nobody can advise you on everything. 1 thing I would emphasize is this: Brand names outside China are VERY different from website or company names inside China. In order to communicate effectively with a global audience, you should be careful to choose th...

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The best idea is the one that A) you are passionate about B) people want C) is scalable See below for further discussion: "A" is useful because it helps ensure that you'll stick with your startup over time and through difficulties, and that you have an above average knowledge of the field to ...

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