Like any sale, it's all about building a funnel and identifying qualified buyers. The best way to do this is to ask, who do we share a similar customer with that would like to sell what they do to our users, or that our product helps improve their product. Companies get bought when there's over...
No, I think outsourcing this is at worst dangerous and at best lazy. Furthermore, unless this is highly focused on a type of user, I wouldn't trust that you could build user panels that were really of my potential customers. And therein lies the rub. Without real customers, it's impact and val...
The best time to raise capital for a startup is when you have a clear idea of what you want to do and a clear idea of how much money you need to get to a milestone that will set a higher value for your company. In general its better to bootstrap and do friends and family as long as you can, becau...
You are not doing anything wrong you are actually doing all the right things. I took a look at what you are trying to build. That is where you need to do some work. 1. Books today are relatively inexpensive. So what would the cost be to rent vs buy? Rent vs buy used? 2. Why not go to the lib...
This is an important question. Knowing when to stop is just as important as knowing when to not give up (it allows you to to save your time, money and efforts for other projects which may be more lucrative/profitable). That said, anyone who actually gives you an answer without taking a look at ...
I use tier marketing strategies to attract new clients. Simply stated, I use the other members of my team to work collaborately to circulate marketing materials by simulating increased traffic and tricking the algorithms of media platforms to keep circulating the content. A giveaway may be adde...
Hello! My name is Humberto Valle, I'm a 10 year vet in the marketing and strategy world. I am the current CEO of www.Unthink.me, evangelist for a 100 Software Engineer community called BetaBulls and work with startups and large corporations from many countries. I have been involved with SEO one...
Hi, even if you hired a sales executive you would need to give them training on your product so they could effectively sell it. And even then the person would ideally need to know the best way to sell it, as not all sales executives are good at building the sales process itself. The idea thing f...
I think if you're going to pursue a studio approach, you should assume that you will not be able to raise much in the way of outside equity funding. Most investors do not want to invest in a team that is pursuing multiple projects at the same time for a variety of reasons. To the extent that ...
Silicon Valley Bank. Tell them I sent you and they'll take care of you ;-)