The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...
I would need to know a little more about your product or service but it sounds to me like you are making an improvement to an existing product or service and that to me sounds like a viable business model. If you can package whatever the specific service or product is in a scale-able way throug...
Mashable is the best blog a tech CEO should connect with. There are literally hundreds of books to sort through and you need to find books specific to what you are doing and what you will connect with.
Exciting stuff! I see a few questions here: 1. When is the right time to look for seed funding? 2. How do I appropriately talk to angel investors about said funding? As for the first question, consider what your goals are and whether this funding can help you achieve those goals. Hopefully, ...
Hi First of all, the fact that you are talking about market research ('validation') is great. I've seen so many startups invest time and money, only to find out later that no ones wants/needs their product, or that they only want a certain aspect of it (whilst the startup spent money developing ...
Hi, This is a huge question and one that I often get asked - from various aspects (investors, founders, service providers...). General answer: there is no 'magic percentage' that a founder should hold - it all "depends" on the founders, on the investors, on the size of the investment, the indus...
Most expenses (in most countries) that are directly related to the advancing your business are tax deductible. For example, marketing on FB or Google Ads, using an attorney or other counsel - like on clarity. Good luck
The best mentors aren't those who are super successful and noteable, they're the ones who have been through what you're about to do 3-5 years ago. Using that filter, find companies that you admire the are growing and have a great brand around them - then approach the founders/CEO and ask them if...
Talk to strangers everyday... anytime your in a lineup, buying something, coffee shop, etc... learn to ask great questions and tell great (short) stories. There's books on this, like Never Eat Alone by Keith Ferazzi + many others.
"Every contractor we talk to tells us its a great idea and they would pay for leads, but we have yet to have anyone actually purchase a subscription to our site." This seems like an obvious question, but have you explicitly asked them to give you money for the service? If not, then that is 100% ...