I would say, what you are hearing is correct - I would take all 4 of those as MAIN factors. Maybe add another two - Verticals that you are an expert in. - Verticals where you will have enough $$ to break into / develop / support for some time, until you start making profits. Most startups op...
1. Make sure you have the right team in place. 2. Make sure job descriptions and methods of practice are well documented.
Depending on your target group I would recommend doing facebook lead ads with a zapier integration to your mailchimp list. That works quite well. There is also an option on linkedin, where you can get directly leads within the channel. Hope that helps you :)
Niche down to help a certain kind of client. Find out what serious problems you solve for them with your solutions. Don't talk about SEO or web design: you'll turn yourself into a commodity if you do. See this: https://www.jasonkanigan.org/what-to-do-if-you-are-a-commodity/
I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...
For home services, Fridge Magnets are hands down the best marketing tool. US average is every person in a household visits their fridge 13x times daily, so 13x * 365 days/year == 4745 impressions for <$5 one time fee to have magnet manufactured + mailed to homes. Talk with people familiar with ...
Identify why freelancers would be willing to join a paid community when there are so many free communities already available to them. In order to get people to join and stay they must know what value you can bring that they can't get elsewhere without paying. It is difficult to keep people act...
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
Being a freelance developer for the last 10 years or so, I have seen and used almost every project management software you can think of, open-source and closed, and I have found that the "best bug tracking tool" completely depends on your process. I employ and direct teams in an Agile process tha...
How many new clients and what types of clients (individual, business)? Local? Here is a pick list of strategies I know work: If he has a large, satisfied base, use them for referrals and to get their friends to seminars that he hosts. He could partner with a stock brokerage firm (they usually don...