First define "successful" and make sure others would see it as the same. If growth is stagnating, that's not what success looks like in an app. The only way you have a chance at selling it at anything above "fire sale prices" is you can say that you have enough actively engaged users, which i...
I have been working as a Business Entrepreneur and have been working with many of the customers from Europe, North America. While creating a White Label solution, the most important part for the owner is to manage the security for the product as well manage the Quality to be delivered within the ...
You're saying is that your product strikes a middle ground, "providing powerful project management features without the learning curve." Why is no learning curve important? Because it allows teams to transition to it without taking time to do it. Teams that are already using complex products lik...
First you have to understand what STYLE of selling you're looking for. A book for one style may be great for me, but you'll think it's weak and ineffective. Two main distinctions are the "hardcore closer" (traditional) approach versus the "consultative" (more modern) approach. One appeals to an ...
The way I see things, a pay-per-minute phone consultation ought to involve no sales pitch whatsoever. Nobody wants to pay for that, and nobody should. Consulting and sales are utterly different roles. Mutually exclusive, in fact. Is your value proposition external to the call or internal? A ...
Use the social media. Run an add on Facebook and Instagram. It is not expensive at all, you can address geographies that you want. Emphasize how your product differs comparing to others. Show clearly how customer can benefit on them.
As Seth Godin once said "If all your customers care about is price, its probably because you haven't given them anything else to care about!" Get those numbers on bad handling, shipping delays, lost packages and differentiate yourself from your competitors! Repackage what it is you do, in the wa...
I worked for a small logistics company that was developing a proprietary database which was to be packaged like a product. So as the head of HR I ended up doing the research on Trademarks & Patenting. To answer your question if you have a unique product or a unique take on a product you SHOULD p...
Hey there; I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions. Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does...
For home services, Fridge Magnets are hands down the best marketing tool. US average is every person in a household visits their fridge 13x times daily, so 13x * 365 days/year == 4745 impressions for <$5 one time fee to have magnet manufactured + mailed to homes. Talk with people familiar with ...