Don't start with the KPIs, start with the responsibilities. Think of everybody in your business and list out what your performance expectations are of each person. Then determine how you will know if those expectations have been met: what are the outcomes you will track for each. Those are you...
There is not a well-chalked path that you can take because both creating a path and walking on it is to be done by you, however, you can learn from those who made to the top. It can be anything that keeps your frustration away, yoga, drums, games or guitar. Airbnb started out in 2008 when foun...
It's true that link building has become more difficult and the game has continually evolved. Back in the earlier years of my SEO career we used to engage in comment posting on blogs and forums as a way to get backlinks easily. We no longer engage in these activities unless they're under very spec...
Hello! Do you have questions about specific social media platforms or how to grow and scale the business?
You can easily search online + find individuals running Solo companies (0 employees) making 6-7 figures/year doing this. Just find a few. Pattern your business after theirs.
Great question! I've said it before and I'll say it again: Asia is growth and you cannot afford to not have an Asia growth strategy, regardless of the size of your company. I've been based here in Singapore for nearly 5 years and have observed how Singapore's leaders have worked hard to position ...
I love what Lee said about being yourself but staying on message. And Ali was right: choose your goals then plan backward from them. Twitter is a tree: the more your water, fertilize, and prune it, the stronger it will be. Here are a few quick tips: · Actively prune inactive and spam accounts...
Tracking offline events is difficult. Be prepared that it will be impossible to track 100% of your offline branding efforts. For example imagine somebody sees your poster, remembers the name, googles your org and lands on your site. They will be considered organic traffic. The old way was to us...
Looks like an e-commerce platform, so you'd be well suited to AngelList (angel.co), where there is a lot of expertise on Web2 and SAAS. This is really the best platform for making yourself visible to investors.
The first question I would ask back to you is how many clients you have currently. What is your retention rate? Your capture rate? From there you could develop a strategy to capture the next 5,000. If you haven't enlisted certain marketing channels or networks, you may be able to make a predictio...